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Bendon Publishing Acquired by The Wicks Group and Members of Senior Management; Hadley Partners Advises Bendon
February 2012

Ashland, Ohio (February 29, 2012) Bendon Publishing International, Inc. announced that it had been acquired by an affiliate of The Wicks Group of Companies, LLC along with Bendon founders Ben Ferguson and Terry Gerwig. Hadley Partners, Incorporated served as financial advisor to Bendon.

Bendon is a leading designer, publisher and marketer of children's educational workbooks, coloring books, board books, flashcards, and related educational and entertainment products. The Company has a portfolio of marquee licenses which includes many of the world's most popular children's characters and brands, and distributes its products widely throughout North America. Bendon’s acquisition by Wicks represents the fourth transaction in which Hadley Partners has participated in the growth of Bendon since 2003.

“We are very grateful to Hadley Partners for the role they have played in Bendon’s growth and in the realization of value for all Bendon shareholders,” said founders Ben Ferguson and Terry Gerwig. “From our Series A round in 2003, through two recapitalizations and this most recent transaction with Wicks, Hadley Partners has been with us every step of the way. We appreciate their expertise, hard work and focus on what is right for us, and we are very pleased with the outcome of this transaction."

“We are also thankful to our co-founder Don Myers III and to our equity partners at Kappa Investment Group for the roles they have played in taking Bendon to where it is today. We look forward to working with the Wicks team to create the next chapter in Bendon’s history.”

This announcement is for informational purposes only, and does not represent either an offer to sell securities or a solicitation of offers to purchase securities.

About Bendon Publishing (www.bendonpub.com)
Bendon is a leading designer, publisher and marketer of children's educational workbooks, coloring books, board books, flashcards, and related educational and entertainment products. The Company has a portfolio of marquee licenses which includes many of the world's most popular children's characters and brands, and distributes its products widely throughout North America.

About Hadley Partners, Inc.(www.hadleypartners.com)
Founded in 1999, Hadley Partners always seeks to provide the highest-quality merger & acquisition advisory, private placement and financial advisory services. We have a world-class team of veteran bankers that bring Wall Street experience to middle-market and emerging growth companies. Our goal is to develop relationships of trust with the leaders of these companies and with investors that pursue investment opportunities in such companies. We provide our services in a fair and flexible manner, and we always put our clients’ interests first. Hadley Partners is a registered broker-dealer, and a member of the Financial Industry Regulatory Authority and the Securities Investor Protection Corporation. For more information contact David Hadley at (310) 640-7090 or hadley@hadleypartners.com

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